![]() Remember that just because an account or a page has your brand name doesn’t necessarily mean they have malicious intent to impersonate your brand. Once you’ve performed this search, Facebook should return your query with a search results page listing all the pages that may have impersonated your brand intentionally or unintentionally. Search for names related to your brandĪrguably the easiest yet most effective method you can use is to simply search for your brand name (or your individual name, depending) on the Facebook platform.įortunately, Facebook has a pretty robust and versatile search function, and you can also try to include phrase variations related to your brand, including potential typos (i.e., Facebok instead of Facebook). Thus, here are some actionable tips you can use to monitor and identify bad actors impersonating you on Facebook: 1. With billions of Facebook profiles, accounts, and pages on the platform, finding those who have infringed your trademarks can be very challenging in practice, especially if you don’t know where to look. Using your slogan, catchphrase, or other trademarked elements in an advertisement (including video ad).įind out how to detect and monitor fake profiles and counterfeits on social media platforms Monitor and identify copyright infringements on Facebook.Publishing fake ads using your brand elements, claiming that the ad comes from you.Creating fraud profiles or pages using your brand name, logo, and other brand elements.With that being said, here are the most common ways perpetrators can infringe your copyright or trademark on Facebook: With Facebook being such a “rich” platform where you can technically upload any type of content, copyright and trademark infringements on Facebook can happen in many different ways. What are considered infringements on Facebook? Meaning, that if you, for one reason or another, can’t or haven’t registered your IPs for trademarks, you can still report fraud pages impersonating your identity to Facebook. This means that it has the right to close pages and ban users that perform infringements on unregistered trademarked IPs, which can include individual/personal identity. While this situation isn’t ideal, as you should definitely register your brand and brand elements subject to trademarks or copyrights as early as possible, Facebook also adheres to the common law trademark rights. ![]() What if I hadn’t registered my trademarks? If you discover your brand being impersonated by others on Facebook, reporting the page is well within your rights in fact, Facebook is obligated to take action, whether it be to stop the infringement or to return the infringed page to the legitimate owner. Meaning, that acts of trademark infringement, including the creation of a fraudulent Facebook page impersonating a registered brand, are strictly prohibited on Facebook. The short answer is no if a brand has a registered trademark, then Facebook is obligated to follow US federal trademark laws as well as relevant trademark laws in your state, and impersonating a trademarked brand with substantial similarity is considered illegal by the US federal government. Is the practice considered legal or illegal by Facebook? How Facebook views trademarked intellectual propertyĪs a brand owner, especially if your brand has a registered trademark, we must first observe the legality of fraud Facebook profiles impersonating your brand. In this guide, we will explore how to report frauds on Facebook, how to take down fraudulent pages impersonating your brand, and several other relevant topics. So, if you are a business with an online presence on Facebook, how can you protect your brand integrity? What can you do if a scammer imitates your brand on Facebook? Sendling links to phishing scams and running other fraudulent schemes. ![]() ![]()
0 Comments
Leave a Reply. |